Inbound marketing techniques attract customers with relevant content that is easily found and compelling enough to share. Content that they can view on their own terms that isn’t deemed annoying or interruptive to their daily lifestyle. With inbound marketing, your customers and prospects find your content when they need it, using channels like websites, search engines, social media and blogs.
EVT’s marketing team was proactive in involving their sales team in our creative strategy process. We established a collective effort to develop a web experience that would enable their sales team and generate new leads, while maintaining the brand guidelines and identity that EVT’s founding team set forth.
Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Royal team.
The launch of the new EVT website and sales enablement microsite commenced during the same week of their first trade show of 2016. The newly established strategy of content driven marketing combined with interactive sales tools, provided for a winning strategy. EVT achieved a level of exposure unmatched at any previous trade show, and the flow of traffic from their booth lead to a huge jump in web traffic, resulting in net new business opportunities.