Did you know that 60% of searches online now come from a mobile device? If your website is not mobile friendly, you will miss out on these consumers. What does it mean for a website to be mobile friendly? A mobile friendly website needs to have readable text without needing zoom, no horizontal scrolling, and adequate space to tap menus. A responsive website will look great regardless on which device it is viewed on.
The number one benefit of a responsive website is that a client will have a clean, consistent experience throughout you website. Not only is a responsive design necessary for improving your users experience, but a responsive design will also increase your search engine ranking. Google will rank your website higher if your website is mobile friendly. If your competitor doesn’t have a mobile friendly site, you will have an advantage over them.
Responsive websites will also decrease the load time of your websites. As your load time reduces, your search engine ranking will also increase. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. You don’t want to lose those visitors! Responsive websites can also make it easier for consumers to share to their friends, expanding your reach to a new audience. This can also impact your search engine rank because search engines will notice the increased engagement.
Is your website mobile friendly? You can test your sites responsiveness using Google’s Mobile Friendly tool